Culture is Concrete, Not Marshmallow.
There is a book titled Culture Eats Strategy for Lunch, by Curt W. Coffman and Kathie Sorensen, Ph.D. The title makes corporate culture sound important, strong, high-impact. Yet in far too many places, building corporate culture is considered a “soft skill.” Squishy, hard to pin down, outright marshmallow material. So which is it? Is culture […]
Go Big Or Go Home
When you search the web for an image representing a big idea, you get a lot of pictures of light bulbs. Why is that? Was the light bulb the last big idea? Is it the only symbol of transformative technology? What is it about the light bulb that makes it the perfect image for the […]
Culture is Concrete, Not Marshmallow
There is a book titled Culture Eats Strategy for Lunch, by Curt W. Coffman and Kathie Sorensen, Ph.D. The title makes corporate culture sound important, strong, high-impact. Yet in far too many places, building corporate culture is considered a “soft skill.” Squishy, hard to pin down, outright marshmallow material. So which is it? Is culture […]