View All (2) Articles From…

 October 2018

Culture is Concrete, Not Marshmallow

There is a book titled Culture Eats Strategy for Lunch, by Curt W. Coffman and Kathie Sorensen, Ph.D. The title makes corporate culture sound important, strong, high-impact. Yet in far too many places, building corporate culture is considered a “soft skill.” Squishy, hard to pin down, outright marshmallow material. So which is it? Is  »